We were introduced to Justin Wylie in 2002. He had begun to build an estate winery and engaged Alloy (then Hand/Eye) to help him realize his Tuscan-themed brand concept. He landed on the name Va Piano Vineyards which is from an old Italian maxim; Chi va piano, va sano e va lontano – he who goes slow and steady wins the race.

Beginning with a brand mark and the winery’s first labels, our partnership has expanded as Va Piano grew. We’ve designed two sub-brands, differentiated their wine club offerings, created new labels for high-end “vineyard-designate” wines, and some private label wines, notably for Whole Foods and Costco. In 2015-16, we refreshed the Va Piano brand, creating a standardized front label format with intricate debossed filigree surrounding Va Piano’s brand mark. As part of the refresh, Alloy completely overhauled vapianovineyards.com, their e-commerce website.