Roche Diagnostics

Roche’s Molecular Work Area is an automated, expandable testing lab that addresses many of today’s challenges in this environment; increased testing volume, demand for quicker turnarounds, and labor shortages to name a few. 

An agency servicing Roche engaged Alloy to write the copy for this explanatory video .


explanatory video

The Roche Molecular Work Area represents a sea-change in the way labs can operate. Alloy was engaged to communicate the  incredible array of automated capabilities, significantly lower operating costs, fewer testing errors and less laboratory man hours.

Video script can be read here >